Tricia Baker is the Marketing leader at PACE Equity.
She joined PACE Equity after many years at Johnson Controls where she held several leadership roles across business management and marketing. During her tenure at JCI, she led global teams for Brand Management, Customer Engagement, Digital Solutions and Market Research. She served as the Senior Marketing Business Leader for a start-up business focused on IoT software solutions and building technology, generating over $50M in pipeline in the first year. She led Business Strategy, Market Intelligence and Business Development for a $1 billion division that sells energy efficiency retrofits to public sector clients.
Tricia has an MBA from Marquette University and a BBA from the University of Wisconsin – Madison School of Business. She has certificates in Brand and Reputation from Dartmouth’s Tuck School and Big Data and Analytics Solutions from Northwestern University. She is on the Board of Directors of CO.nxt, a Milwaukee-based ESOP. She volunteers as a content writer for the Ice Age National Scenic Trail and spends her spare time enjoying the outdoors.